21 February 2016
8 min read
I'm a small business - why do I need a brand?
If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities. But this perception is wrong, as Rachel Miller writes
Read More11 February 2016
8 min read
Do i really need a website? Here are 21 Reasons why
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).
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