Logo Designing Trends To Follow In 2020

Logos do serve as an impactful first impression for
brands. Every professional and businessperson needs a logo, since it can help
to protect one's professional image while building a strong brand in the long
run.

Keeping up to date with the latest design trends
is isn’t easy. Every year, there seems to be a new wave of trend in the
industry, and some of which we've already begin to see new displays coming from
big players like Facebook, and others to follow suite in the next few months.

There are a lot of new logo designs that’s trending
out there, so today- we’ll elaborate on 7 logo design trends to watch out for
the year 2020.

Raw
Hand-drawn Logos.

With the high rise in technology, the boundaries
on the technologies used for logo design would always be pushed.

We’re going to see a lot more experimentation of
logos that are hand-drawn, utilizing asymmetric forms, and lines with
interesting shades and techniques to produce creativity and raw aesthetics.
With an in-depth feel of such logos, brands are beginning to embrace the homegrown
organic feel to represent their values.

With all the digital perfection in place and
plugins like the Nb Designer woocommerce smart coupons for
example, there’s always going to people wanting that raw feeling look to go
against the grain.

Gradients.

The use of gradient in logos is getting more and
more popular over the past few years. Popular brands like “Internet explorer”, are
now opting for truly digital offering over their traditional form of design,
which allows for truly interesting gradients to be achieved and implemented across
the brand.

The use of Gradients allows for simple logos to
look a little more complex by adding dimensions and shadings. In respect to
this, there have been a rising use of more and more complicated gradients with super
vivid colors, creating a striking pallets.

Gradients are often made to look like a natural
phenomenon such as sunrise and sunset. In the year 2020 and next few years to
come, we’ll continue to see more and more brands opting for gradients as the
use of gradients seem to be getting popular.

Text
Deconstruction.

This trend of logo design is made to create an
optical illusion from the viewer's perspective. The various elements of the text
are either deleted or ignored to make the viewer picture and think of what’s
missing in order so they can make it readable.

Typically, different from woocommerce mix and match products and
extensions used for designing
logos on WordPress sites, text deconstruction can be linked with cramped
designs, this is something you have to be careful with and really pay attention
to the negative space in other to maintain the eligibility of the logo itself.

Simplicity.

Over the past few months, there have been an
influx of brands simplifying their logos, and one of the most notable of late is
the Facebook group logo- taking a strong typographic approach to their
identity.

One thing about simplifying things down on a
logo design is to carry brands across different platforms and mediums easily.
One of the major benefit of simplifying a logo is increasing the memorability.
In most cases, simple logos are often the most effective, because it can be
used in various scope of applications without any compromise in the design.

The simplicity of the design allows for the
consistency of the identity it portrays. There are a host of other brands like
Yahoo and Warner Bros that have taken this approach over the past twelve
months.

In regards to simplicity of logos, it is getting
to a level of how simple is too simple, making these designs too generic.
However, the top brands involved in this trends have already attained solid identity
systems around their simplified logos that is really making these designs work.

Unique
Fonts.

Year in, year out, strong typographic designs
are increasing in popularity. These days, more emphasis is now placed on Fonts,
so that with adding little more character to fonts, it tends to make brands
somewhat unique even if the logo is copied by another brand out there.

This trend is getting close to being more and
more of an approach for providing customized designs for brands, giving a more
unique design for brand identity. This trend may even lead itself to brands
designing their own fonts to use across their identity systems.

Emblems.

Trends in Emblem seems to be trending right now.
Arguably, they may not be of the most functional logo designs out there, but
its popularity is seriously growing fast.

One new trend with emblems is its
simplification, helping logos to become more visually friendly and increasing usability
as well.

Strong
Geometric Symbols And Typography.

In 2020, it is more than likely to begin seeing this trend taking a lead position in the industry. Right now, we're already seeing more sophisticated designs being created with geometric symbols. Now, this design trend is bound to constantly push out the emblem, with text being constructed out from geometric forms.

WooCommerce Mix & Match - Custom Product Boxes Bundles

by jakewetton

Do i really need a website? Here are 21 Reasons why

Why Do I Need a Website?

Reason #1 – Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 – More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Time to show off

You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

Reason #6 – Helps with business goals

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

Reason #7 – Low barriers of entry

Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using this service and by clicking here, you can get decent rates on full branding, website and CMS for start up companies

Reason #8 – 24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Reason #9 – Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

Reason #10 – Marketing

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Reason #11 – Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

Reason #12 – [email protected]

I know there are other ways to do this, but by having a website you can have your own email [email protected] It is more professional and easier to remember. I know you love your [email protected] , but it doesn’t really resonate with customers.

Reason #13 – Press releases

I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases.

Reason #14 – Stick it to the man

The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.

Reason #15 – Any topic or hobby will do

Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.

Reason# 16 – Connect with fellow web masters

On a little side note, if you own a website you get to call yourself a ‘web master’. Pretty cool! But reason #16 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!

Reason #17 – Gives you a voice

Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.

Reason #18 – Do business your own way

You don’t need permission from your boss or company lawyer. Ash Ambridgedrops the ‘F-Bomb’ all the time because she can, and no else is asking her to stop. Now she has a world class business with thousands of customers.

Reason #19 – Beat the big guys

Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.

Reason #20 – Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).

Reason #21 – Helps you to find a new job

I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable.