Reasons Why You Need a Website in 2016

 

1 : Increase Sales and Revenue

Any professionally run business will make up the cost of a website easily over the course of the first year. And after that, the low annual running costs mean increased profits in the future.

2 : Cheaper Advertising

A website is the most cost–effective form of advertising you could buy. Compare a small advert in the Yellow Pages or Thompson Local with a small website, or compare a large advert with a large website: the website will generally be cheaper.

And a website’s running costs are much lower — just an annual fee for the domain name and hosting. With a paper advert, you pay the same large amountevery year.

A paper advertisement can only give customers a brief overview of your services. Your website will contain all the detailed information your customers need, at a fraction of the long–term cost of a paper advertisement.

3 : Give a Professional Appearance

Most people now expect a business to have a website. Even if a customer doesn’t visit your website, seeing a web address on a business card or in an advertisement gives the impression that you are a solid organisation.

Perhaps you work from home. Perhaps you have just started a small business. With a good–looking, professional website, you can show that you are just asserious as a larger, established competitor.

4 : Your Competitors Will Have Websites

Very few products or services are bought on impulse (apart from chocolate biscuits, perhaps). Customers like to do a bit of research first. Today, a large proportion of sales begin with an internet search, and that proportion is only going to increase. A business without a website is out of the game.

Actually, there is one exception to this rule. For a business, having anamateurish website is often worse than having no website at all. Find out about the dangers of using a cowboy web designer.

5 : Save Time Dealing with Enquiries

How often do you find yourself saying the same thing to prospective customers — describing your services, your products, your prices? If the information that people need is on your website, they can check it out easily, any time it suits them.

How much time do you waste fielding enquiries from people who are nevergoing to buy your products? Give them an easier way of getting the informationthey want, and you won’t have to cope with enquiries that don’t lead anywhere.

Put the information on your website, weed out the tyre–kickers, and concentrate on the serious enquiries!

6 : More Customers, All the Time, Everywhere

The internet doesn’t open at 9 o’clock and close at 5:30. Your website will be attracting customers 24 hours a day, from all over the world.

 


Design Matters with Debbie Millman FT Matteo Bologna

Matteo Bologna

Matteo Bologna is the founder and principal of Mucca Design. His multidisciplinary background in architecture, graphic design, illustration and typography facilitated his early business successes and inspired his decision to create a New York branding and design agency. As creative director, he oversees and inspires every project with energy, intellect, and a quick wit. Matteo is the Vice President of the Type Directors Club, and is frequently asked to lecture about branding and typography around the world.


Copyright infringes are all too common, not cool to steal

This post is short and sweet to outline the fact that copyright, stealing and borrowing are all too common nowerdays that we're simply not taking the time to look at how things have been made and what sort of complexity goes into each vector you spend 2 minutes to download and slap into your mates flyer design.

someone, somewhere has taken time to create this particular vector from the stroke up, check out the Infograph below to see the final piece being dissected. 

Copyright to pixaroma.com see link below for download
Copyright to pixaroma.com see link below for download

Spread the love... Fanks

 

 


Everything you need to know about the Adobe Max Conference 2015

Every year's Adobe MAX conference marks the an obvious time to expect updates throughout Adobe's product lineup. So what's different this time? Mobile. Adobe has the monopoly in the area of creative applications for media editing, but for the first time in a while, it feels like they're competing with some unknown entity. This year's updates bring so many new features across the widest range of Adobe products ever that there's no doubt they're serious about their making customers happy with a huge concentration on mobile.

Adobe's inclusion of some pro-level features in these applications is perhaps the most exciting, as it points to their lack of shyness when in comes to including as many great product features into as many applications as possible. The best way to tackle all of this information is a summary of the highlights, here, and to then read the press releases you're most interested in, so those are included at the end of this post.

Adobe Update Highlights

Perhaps the most useful overall update lies within the integration of Adobe's apps. As a quick overview, CreativeSync now syncs Libraries with saved font styles, graphics, images, and color palettes across more apps and devices than ever. A quick on-stage demo showed how a team could create a yoga flyer in minutes across a two-person team (one on desktop, and one on mobile) that brought in from-scratch graphics, an Adobe Stock image, a new pattern matched to a color palette, and fonts and styles all synced through Libraries. Some assets were even created and refined by popping them between various mobile apps that were individually geared to best tackle their own tasks. The presentation in the Adobe MAX 2015 keynote made quite a powerful impact.

In addition to these broader updates, Lightroom Mobile goes free even for non-subscribers of CC while it gains Dehaze and an in-app camera. Lightroom Mobile also offers Targeted Adjustments, now, alongside new Color/B&W-specific editing options. Photos are finally organized by date on mobile. And images can be brought into the Adobe Premiere Clip app to create slideshow movies with your photography from Lightroom Mobile. Meanwhile, Lightroom CC/Desktop gains localized Dehaze, a new Import dialog which really hasn't been changed since its inception, and a touch-optimized UI (along with numerous other applications that have been optimized for touch input: every Adobe desktop app is now optimized for touch on Windows, and yes, it really is extremely well implemented). A quick added note: Camera Raw 9.2 is also available now with localized Dehaze, amongst a few other features and camera compatibility updates.

Adobe's mobile apps, ColorBrushShape, and Hue, have all seen their final updates as they have been streamlined and combined into one extremely powerful design app: Adobe Capture. Capture includes a built-in camera tool and that really is any designer's dream come true, bringing a single platform to handle virtually any element of a project by supporting any media in one place. Photoshop Mix now includes support for more than two layers, layer masks, nine of the most popular blend modes from Photoshop, and twice as many image adjustments, thanks in part to taking advantage of Apple's Metal framework for iOS.

If you would like to read more about adobe's new apps and desktop items, Click Here to read the full story