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warwickshire branding tips

20 February 2016

9 tips for starting out in design

When you're just starting out in you design career, everything can seem like a struggle. You can ease the pain by having the right drawing tools and learning from inspiring design portfolios, but even so there's bound to come a time when you find yourself asking whether it's all worth it.

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19 February 2016

Aman by Construct, United Kingdom

Aman is a collection of resorts, hotels and luxury residencies that offer access to a wide variety of remote and urban destinations. Its first resort, Amanpuri, was opened in Thailand in 1988. Since then it has expanded across the world, seeking out transformative experiences and awe-inspiring locations throughout Asia, Indonesia, China, Japan, the Americas, North Africa, Europe and the Mediterranean.

Inspired by the earliest forms of alphabets and mark-making, London based graphic design studio Construct developed a new brand identity for Aman that would reflect its values and the high quality of its experiences. This is expressed through custom typography, earthy colour palette, tactile material texture and high quality print finish that links press-pack, business cards and menus.

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10 February 2016

7 Reasons to rebrand in 2016

Rebranding can either be 'Evolutionary' or 'Revolutionary' but regardless of the process, the intention for rebranding is always the same: To differentiate the business or service in the minds of their target market.' 

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18 October 2015

CREATING ILLUSTRIOUS BRANDS: STORYTELLING THROUGH DESIGN

A graduate of London’s Royal College of Art, Paul Wearing is a...

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14 October 2015

SUCCESSFUL BRANDS GO WITH THE FLOW OF CHANGE

Heraclitus, the Greek philosopher, would have felt at home at the conference...

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