Reasons Why You Need a Website in 2016

 

1 : Increase Sales and Revenue

Any professionally run business will make up the cost of a website easily over the course of the first year. And after that, the low annual running costs mean increased profits in the future.

2 : Cheaper Advertising

A website is the most cost–effective form of advertising you could buy. Compare a small advert in the Yellow Pages or Thompson Local with a small website, or compare a large advert with a large website: the website will generally be cheaper.

And a website’s running costs are much lower — just an annual fee for the domain name and hosting. With a paper advert, you pay the same large amountevery year.

A paper advertisement can only give customers a brief overview of your services. Your website will contain all the detailed information your customers need, at a fraction of the long–term cost of a paper advertisement.

3 : Give a Professional Appearance

Most people now expect a business to have a website. Even if a customer doesn’t visit your website, seeing a web address on a business card or in an advertisement gives the impression that you are a solid organisation.

Perhaps you work from home. Perhaps you have just started a small business. With a good–looking, professional website, you can show that you are just asserious as a larger, established competitor.

4 : Your Competitors Will Have Websites

Very few products or services are bought on impulse (apart from chocolate biscuits, perhaps). Customers like to do a bit of research first. Today, a large proportion of sales begin with an internet search, and that proportion is only going to increase. A business without a website is out of the game.

Actually, there is one exception to this rule. For a business, having anamateurish website is often worse than having no website at all. Find out about the dangers of using a cowboy web designer.

5 : Save Time Dealing with Enquiries

How often do you find yourself saying the same thing to prospective customers — describing your services, your products, your prices? If the information that people need is on your website, they can check it out easily, any time it suits them.

How much time do you waste fielding enquiries from people who are nevergoing to buy your products? Give them an easier way of getting the informationthey want, and you won’t have to cope with enquiries that don’t lead anywhere.

Put the information on your website, weed out the tyre–kickers, and concentrate on the serious enquiries!

6 : More Customers, All the Time, Everywhere

The internet doesn’t open at 9 o’clock and close at 5:30. Your website will be attracting customers 24 hours a day, from all over the world.

 


7 Reasons to rebrand in 2016

Rebranding can either be 'Evolutionary' or 'Revolutionary' but regardless of the process, the intention for rebranding is always the same: To differentiate the business or service in the minds of their target market.' 

Rebranding can also be one of the most rewarding and transformational undertakings an established business can make. However rebranding a business needs to be done for the right reasons:

Good Reason to Rebrand No 1

Coming of age.

In the life cycle of a business - a business will often begin, and experience growth, without necessarily having a professionally designed brand. However Rebranding becomes a crucial step for businesses to be taken seriously as they expand into more aggressive markets.

Good Reason to Rebrand No 2

Due to a fundamental change in the business, it's product or service or a change in direction or thinking. eg to reflect a new "green" corporate focus/citizenship.

Good Reason to Rebrand No 3

Need to differentiate the business from competitors. Many industry's are very competitive and have a large "middle tier" ie; where the majority of businesses sit in terms of competitive advantage. Usually the Mid Tier is undifferentiated and most businesses struggle to demonstrate an advantage in service. eg The Financial Services industry.

Good Reason to Rebrand No 4

To remain relevant to consumers in a changing market place. This is particularly appropriate to retail businesses. To shed a negative perception of image from the past.

Good Reason to Rebrand No 5

Relaunch of a product or service. Again this is often associated with remaining relevant to a particular consumer group. 

 

Good Reason to Rebrand No 6

Product differentiation

Rebranding can also be used as a way of retaining an original product brand while introducing a competing product in a different market segment or price point. Another form of product rebranding is when a business sells a product manufactured by another company.

Good Reason to Rebrand No 7

Rationalisation

As a business grows it develops or acquires various products and services, some of which develop into company brands. Often this organic brand growth can result in a complex and confused brand clutter not to mention a fragmented and expensive trail of advertising and media proliferation.

Rationalisation and consolidation through Rebranding has the power to transform this cluttered brand mish mash into an effective marketing tool and achieve renewed brand impact and strong growth.