I'm a small business - why do I need a brand?
If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities. But this perception is wrong, as Rachel Miller writes
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When you're just starting out in you design career, everything can seem like a struggle. You can ease the pain by having the right drawing tools and learning from inspiring design portfolios, but even so there's bound to come a time when you find yourself asking whether it's all worth it.
Read MoreCREATING ILLUSTRIOUS BRANDS: STORYTELLING THROUGH DESIGN
A graduate of London’s Royal College of Art, Paul Wearing is a...
Read MoreDE-BRANDING AS RE-BRANDING AND INTERNAL EQUITY (OR BRAND MYOPIA)
Strange as it may sound, some of the most important work we...
Read MoreCopyright infringes are all too common, not cool to steal
This post is short and sweet to outline the fact that copyright,...
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