I'm a small business - why do I need a brand?
If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities. But this perception is wrong, as Rachel Miller writes
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When you're just starting out in you design career, everything can seem like a struggle. You can ease the pain by having the right drawing tools and learning from inspiring design portfolios, but even so there's bound to come a time when you find yourself asking whether it's all worth it.
Read MoreCREATING ILLUSTRIOUS BRANDS: STORYTELLING THROUGH DESIGN
A graduate of London’s Royal College of Art, Paul Wearing is a...
Read MoreDE-BRANDING AS RE-BRANDING AND INTERNAL EQUITY (OR BRAND MYOPIA)
Strange as it may sound, some of the most important work we...
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Recently had our painter decorator in to finally splash some colour into...
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“Free” is the most awesome price of all. “Free” gets you started...
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