2016 brand leamington

I'm a small business - why do I need a brand?

If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities. But this perception is wrong, as Rachel Miller writes

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7 Reasons to rebrand in 2016

Rebranding can either be 'Evolutionary' or 'Revolutionary' but regardless of the process, the intention for rebranding is always the same: To differentiate the business or service in the minds of their target market.' 

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